Some businesses do not demand that customers actually be able to visit a physical location of the business. These businesses can easily be accommodated in a spare bedroom, garage, or even   Read More »

Running a business can often be a lonely enterprise. Decisions are often made in the vacuum of having no one else to explore the issues with, or are made in the absence of any discussion with   Read More »

As a frequent flyer who spends more hours than I wish to in airports, waiting on lines to get my boarding pass, having to navigate the partial undressing for security reasons while keeping an eye   Read More »

There are two schools of thought when it comes to thinking about competitive intelligence. One is to focus on what one does best and work to get even   Read More »

Many entrepreneurs are more likely to self identify themselves as being experts at; sales, marketing, technical skills, manufacturing, or other product and service skills other than Accounting.   Read More »

In addition to my passion for helping business owners succeed, I also value the strong friendships developed with true experts I have had the pleasure of collaborating with on various assignments and   Read More »

While I am not certain of the origin of the phrase, I vividly recall a mentor sharing with me the thought that; there are none so blind as those who will not see.   Read More »

There are a couple of truths that most marketers bemoan and wring their hands over. The old methods of reaching prospective customers and especially prospective customers under the age of 25 are   Read More »

Whether it is the advent of all of the new social media that businesses feel compelled to participate in, the rapid acceleration of information dispersal and requisite demand for response that   Read More »

Making a sales pitch is a little like a ritualistic dance between seller and buyer. And for any dance, it helps if there music accompanying it to make it easier for the dancers to accurately get   Read More »

There are two different pricing approaches that customers encounter when dealing with businesses. One approach is most closely aligned with a retailing model.   Read More »

The experience about to be recounted really happened. The names have been changed so as not to identify the people involved, but everything about the situation is exactly as it.   Read More »

One of the strongest benefits of social media is the immediacy and intimacy of the communication. Whether it is the format of Twitter's 140 characters that impose that kind of familiar   Read More »

Of all of the topics related to starting a business, or helping it to reach the next level, none is pondered more than the topic of determining if the entrepreneur is both positioned for, and suited   Read More »

The summer is a good time for spending time re-energizing oneself by taking vacations with family, slowing down the pace a bit, enjoying longer periods of sunlight, and generally finding time to   Read More »

In the 1980's, pop singers, Captain and Tenille struck it big with a song titled, "Love Will Keep Us Together." As an ode to the magic and mystery of being in a loving relationship, it was an   Read More »

So often it seems that when one company comes up with a good idea or innovation, many others rush in to replicate it. The competitive advantage afforded to being first to market with an idea is   Read More »

Ask any corporate buyer to list the annoyances of their job, and it is a safe bet that poorly developed and delivered sales presentations will be one of the things mentioned.   Read More »

As a general rule, entrepreneurs are fiercely independent and proud and do not tend to look for handouts or assistance to cover their shortcomings.   Read More »

Owing to the current economic situation and the heightened competitive environment that has become part of the business landscape; more business owners are seeking to understand the importance of   Read More »